Friday, September 30, 2005

Dynamic messaging takes Cunard further

Cunard line has launched its Dynamic Messenger Email Relationship Management Platform in an effort to increase sales with targeted, direct marketing.

Expanding on its previous email marketing system Cunard claims this system will be easier to manipulate and so can be used daily. Cunard is expecting to receive 9 times the revenues and 18 times the profits with email marketing vs traditional broadcast methods.

Thursday, September 29, 2005

Email marketing available to even smallest hotels

Lodging International has launched a new cooperative approach to e-marketing allowing even the smallest of hotels to get in on the act. The system will let up to 10 non-competing hotels send their details to nearly 80,000 travel agencies; working with Lodging International's creative team the hotels receive help with their campaigns and full tracking and response reports.

Currently only operating in North America 75,000 travel agencies have signed up to the scheme. With these levels of interest it surely cannot be long before similar co-operative systems are set up in the UK.

Wednesday, September 28, 2005

Speech recognition key to travel industry

A recent report has found that three out of four UK residents communicate with machines via speech recognition technology on a daily basis. Of these 24% are travel-related transactions, meaning a big chunk of potential customers. With such large numbers at stake it is crucial that customers get a good impression from the outset, regardless of whether it is a person or a machine at the other end of the phone.

Tuesday, September 27, 2005

Travel Industry rallies round Katrina victims

The American Travel Industry has launched a job bank website to help residents of New Orleans who lost their homes and jobs in the recent hurricane.

Various travel industry operators, including several hotel chains, have committed to posting upcoming vacancies on the site in the hope of helping the people of New Orleans get some semblance of normalcy back.

Monday, September 26, 2005

World Tourism Day held in Qatar

A National Tourism Conference will take place in Qatar tomorrow to celebrate World Tourism Day. The Conference will feature some 200 delegates from various member states and focus on the role of transport in revolutionizing the tourism industry and how we live our lives.

Friday, September 23, 2005

E-commerce - the future of travel?

The forthcoming Eyefortravel seminar will focus on the future of travel E-commerce and its possible Globalization.

With considerable growth imminent in the US, Europe and China online sales are setting the bar, particularly in the global market where profit margins tend to be larger. Eyefortravel will be exploring the possible Globalization of E-commerce and ways to maximise the bottom line whilst investing in this area.

Thursday, September 22, 2005

Cheap deals to ban term-time truancy

In conjunction with a £16m Government campaign, travel operators have agreed to offer advanced booking discounts during school holidays.

Traditionally a period of hugely inflated prices, many parents are tempted to avoid the school holiday exodus by taking their children out of school for an odd couple of weeks during term-time for a cheaper break. Now travel operators have agreed to extend some deals into the school holiday period to help reduce the number of school days lost.

Further details on the types of deals available are expected to be released soon following feedback from the 6 travel operators involved in trialing the scheme over the summer.

Tuesday, September 13, 2005

Welcome to Travel Marketing News - your one-stop-shop for the latest updates in the travel industry.