Friday, September 30, 2005

Dynamic messaging takes Cunard further

Cunard line has launched its Dynamic Messenger Email Relationship Management Platform in an effort to increase sales with targeted, direct marketing.

Expanding on its previous email marketing system Cunard claims this system will be easier to manipulate and so can be used daily. Cunard is expecting to receive 9 times the revenues and 18 times the profits with email marketing vs traditional broadcast methods.

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