Thursday, September 29, 2005

Email marketing available to even smallest hotels

Lodging International has launched a new cooperative approach to e-marketing allowing even the smallest of hotels to get in on the act. The system will let up to 10 non-competing hotels send their details to nearly 80,000 travel agencies; working with Lodging International's creative team the hotels receive help with their campaigns and full tracking and response reports.

Currently only operating in North America 75,000 travel agencies have signed up to the scheme. With these levels of interest it surely cannot be long before similar co-operative systems are set up in the UK.

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