Friday, November 25, 2005

Is competition too fierce to remain competitive?

Expert analysis of the online travel world has revealed that start-up companies will not be able to get a foothold in the market. So entrenched are the major players, and so fierce is the competition that start-up companies will not be able to offer the deals, or get the visibility needed to draw in business.
There have also been suggestions that price-comparison meta-search sites, such as Kayak, are not providing the expected response, mainly because there are too many of them offering a service that people are not interested in. In fact so over-run is the travel market with cheap deals that companies are now gaining a competitive edge by focusing on service instead of price.

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