Wednesday, December 07, 2005

Travel meta-search engines pip the post for Europe

Recent studies show that Europeans favour meta-search sites for finding holiday bargains instead of the pricier traditional online travel agent.

The report, published by 'eyefortravel' indicates that whilst American travellers prefer the security and personal touch of having all, or some elements of a holiday booked for them, and are happy to pay for the service, European travellers go for the cheaper option.

Because meta-search engines only offer price comparisons and no actual booking facilities, they are invariably cheaper, although the risk factor remains as clients are essentially booking their own travel, accommodation etc with limited idea of what to expect.

This cheap and cheerful model generally fits the profile of an online travel-shopper however who is, traditionally, looking for the best possible deal.

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