Friday, January 13, 2006

Go online or go under

It is predicted that a third of all travel agents will close in the next 10 years unless online selling opportunities are maximised.

Speaking at a travel conference in Marrakech, Chris Motterhead, former boss of Lunn Poly, advised delegates that 30% of business should be coming from online sources. He also spoke of increased customer expectations; resulting in the onus being put on traditional agents to become tour operators, and even property landlords in their selected regions of expertise.

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