Monday, January 16, 2006

Is Club 18-30 coming of age?

Following a New Year slim-down, rumours are rife that Thomas Cook may be selling off its infamous Club 18-30 brand. Despite a sophisticated image overhaul by Saatchi & Saatchi, holiday numbers have not reached the 100,000 enjoyed at start of the century.

Bad press and a generally seedy reputation have been blamed for the demise in Club 18-30's popularity. Yet even the introduction of more wholesome activities such as scuba diving and golf have not brought the revellers back.

Whilst things are starting to look up for the brand, and Thomas Cook has not confirmed rumours, a selling or floatation of the company looks inevitable.

1 Comments:

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