Tuesday, April 18, 2006

Is Google gunning for travel?

Anyone scouring the Times job section recently may have noticed that Google is on the prowl again, this time for a travel executive. If the speculation is to be believed, Google is making its first inroads into the world of vertical search, and it is travel information that it is after.

Whilst it may be hard to believe that Google needs more data, a vertical travel search could make it a valid option for your average Joe wanting to book a holiday. What's more, a lot of blog activity generated by 'the ad' ahs thrown up the idea that Google may incorporate video streaming into its holiday results, making a potential Google Travel a very interesting advertising prospect.